Logo Design Best Practices for Web and Print

Creating effective logos requires understanding both design principles and technical requirements for different mediums.

Design for Scalability

Logos must work at any size, from favicon (16x16 pixels) to billboard. Start with vector formats like SVG to ensure perfect scaling.

Keep It Simple

The best logos are memorable and work in black and white. Avoid excessive detail that disappears at small sizes.

Consider Different Backgrounds

Your logo should work on both light and dark backgrounds. Create versions for each or use transparency wisely.

File Format Strategy

Maintain your logo as SVG for maximum flexibility, then convert to PNG for specific platforms and use cases.